Our Comprehensive Site Audit is designed for businesses seeking an all-inclusive analysis of their website. This audit covers every aspect of your site, providing a detailed evaluation that includes technical infrastructure, user experience, content effectiveness, SEO performance, security protocols, and compliance with legal standards. By conducting a thorough examination, we ensure that potential issues are identified and addressed, laying the groundwork for sustained improvement and growth.
This full-scale audit examines every aspect of your website, ensuring a well-rounded analysis that identifies areas for enhancement. Our team evaluates both the technical and aesthetic elements, offering a complete picture of your site’s current state and potential.
Technical SEO:
Crawlability and Indexability
- Ensure No Broken Links and Proper Redirects
- Audit all pages for broken links (404 errors) and check for proper redirects (301/302).
- Deliverable: A list of broken links and redirects that need to be implemented or corrected.
- Review Robots.txt and XML Sitemap
- Evaluate the robots.txt file for errors or unnecessary blocks and verify the accuracy of the XML sitemap.
- Deliverable: A report on any issues found with the robots.txt file or sitemap, and recommendations for correction.
- Check for Canonical Tag Issues
- Identify pages with duplicate content and ensure proper use of canonical tags.
- Deliverable: A list of pages with duplicate content and missing or incorrect canonical tags.
- Crawl Bandwidth Leak Report
- Identify any components or scripts that cause crawl bandwidth leaks (such as excessively large pages, inefficient redirects, unnecessary assets loaded by crawlers).
- Deliverable: A report highlighting these issues with solutions on how to re-work or optimize these components to reduce unnecessary bandwidth consumption and improve crawl efficiency.
Page Speed and Performance
- Identify and Resolve Speed Bottlenecks
- Conduct a performance audit using tools like Google PageSpeed Insights to analyze Core Web Vitals (LCP, FID, CLS).
- Deliverable: A detailed performance report with identified bottlenecks and recommendations for optimization.
- Optimize JavaScript and CSS Loading
- Review and identify large scripts or stylesheets that slow down page load times.
- Deliverable: A list of JavaScript and CSS files that can be optimized (e.g., minification, deferring loading).
- Implement Caching, Compression, and CDN
- Check for server response time (TTFB), caching mechanisms, and the use of compression and CDN.
- Deliverable: A list of missing performance optimizations, such as caching, compression, and CDN usage.
Mobile Optimization
- Test Site Responsiveness
- Evaluate the website’s responsiveness on various devices and screen sizes.
- Deliverable: A list of pages or elements that are not mobile-friendly and recommendations for improvement.
- Ensure Touch-Friendly Navigation
- Verify that mobile navigation elements (buttons, menus) are touch-friendly and easy to use.
- Deliverable: A report on any usability issues with mobile navigation and design.
Metadata and On-Page Optimization
- Audit Title Tags and Meta Descriptions
- Review page titles and meta descriptions for uniqueness, relevance, and optimization.
- Deliverable: A list of missing, duplicate, or suboptimal title tags and meta descriptions, along with fallback solutions for missing or invalid meta descriptions, such as combining category names or product names with a predefined phrase.
- Schema Markup for Rich Snippets
- Review structured data (schema markup) implementation across pages (products, articles, etc.).
- Deliverable: A coded solution for adding schema markup (such as Product, Article, FAQ, or Review schema) to fill missing information and ensure proper results in search engines, including a list of missing or incorrect structured data.
Security and HTTPS
- Ensure Full HTTPS Coverage
- Verify that all pages are served via HTTPS.
- Deliverable: A report detailing any non-secure pages and recommendations for HTTPS implementation.
For UX/UI:
Elements to Be Re-Coded or Re-Designed
- Redesign Mobile Navigation
- Evaluate mobile navigation structure for usability and functionality.
- Deliverable: A list of mobile navigation elements that require redesign or re-coding to improve usability.
- Rework Slow-Loading Components
- Identify components that cause slow load times, such as large images or heavy third-party scripts.
- Deliverable: A report on slow-loading components and areas that need to be optimized or re-coded.
Components Missing Accessibility or SEO Markup
- Audit for ARIA Roles and Alt Text
- Evaluate accessibility features like ARIA roles, labels, and alt text for images.
- Deliverable: A list of components with missing ARIA roles, alt text, or other accessibility issues.
- Review Heading Structure for SEO and Accessibility
- Ensure headings (H1, H2, H3) follow best practices for SEO and accessibility.
- Deliverable: A report on improper heading structure and recommendations for correction.
Suggestions for Third-Party Apps or Add-Ons
- Third-Party SEO Tools
- Assess the need for third-party SEO tools or plugins (e.g., SEO analyzers, structured data generators).
- Deliverable: A list of recommended third-party tools for SEO enhancement and integration potential.
- Third-Party Accessibility Tools
- Evaluate third-party tools or plugins that can improve site accessibility.
- Deliverable: A list of recommended accessibility tools for integration, such as UserWay or accessiBe.
Suggestions for Beneficial Tools or Add-Ons
- Performance Enhancement Tools
- Recommend third-party tools like CDNs, caching solutions, or DDoS protection services.
- Deliverable: A list of recommended performance-enhancing tools, including CDNs and optimization tools.
For Content and Conversion Optimization:
- Audit Forms and Call-to-Actions (CTAs)
- Evaluate the forms and CTAs for effectiveness in driving conversions.
- Deliverable: A list of forms and CTAs that require optimization or simplification to improve conversion rates.
For Competitor and Industry Benchmarking:
Analyze UX/UI of Similar Businesses
- Conduct UX/UI Benchmarking of Competitors and Similar Businesses
- Review UX/UI trends and strategies used by competitors or similar businesses in the industry.
- Deliverable: A list of suggested components, design strategies, or third-party services (e.g., chatbots, recommendation engines) that could enhance your site based on competitor analysis. This can include UX features such as layout, navigation design, CTAs, or third-party services used by competitors to improve customer experience.
Identifying Gaps and Opportunities
- Evaluate Business Differentiators and UX/UI Gaps
- Identify UX/UI gaps in your site that are being addressed by competitors or similar businesses.
- Deliverable: A report outlining the key differentiators your competitors are using and how you can incorporate similar elements or services to improve your own site.
Deliverables Summary:
- List of broken links and redirect issues.
- Detailed review of site speed with performance bottlenecks and recommendations.
- Mobile optimization report with areas that need improvement.
- Metadata and on-page SEO audit with fallback solutions for missing meta descriptions and title tags.
- Coded solution for missing schema markup on relevant pages.
- Crawl bandwidth leak report, detailing components that create bandwidth issues, along with solutions for optimization.
- Security and HTTPS report with identified non-secure pages.
- UX/UI audit covering areas like mobile navigation, accessibility, and slow-loading components.
- List of recommended third-party tools for SEO, accessibility, performance, and UX/UI improvements.
- Content optimization report for improving keyword usage and internal linking.
- Competitor analysis and suggestions for UX/UI improvements based on industry best practices and third-party services.
This Technical SEO/UX/UI Audit will provide a clear roadmap to enhance site performance, improve user experience, and optimize SEO. The deliverables will offer actionable solutions, fallback strategies for metadata issues, coded solutions for schema implementation, optimization strategies to address crawl bandwidth leaks, and insights based on competitor UX/UI strategies.
