Houston is a premium BigCommerce theme specifically designed for the athletic and wellness market, featuring a responsive and mobile-friendly design. It stands out for businesses selling athletic gear, wellness products, fitness equipment, and more.
The theme's product displays by categories feature allows for organized and easy-to-navigate product showcasing. The mega menu enhances user navigation, enabling the creation of a comprehensive and intuitive menu structure. One of its standout features is the product faceted filters, which streamline product searches, making it easier for customers to find exactly what they're looking for. This feature is exclusively available for Pro/Enterprise editions, making it a valuable tool for businesses seeking to upgrade their online presence.
Houston also incorporates a range of user-friendly features such as a newsletter popup to keep customers informed, a side cart popup to keep users on the shopping page, and product comparison capabilities to help customers make informed decisions.
Our Houston theme is built with speed, SEO, and accessibility in mind! Unlike other themes with numerous variations and countless settings for colors and fonts, Houston is designed to outperform by focusing on essential features. Free from unnecessary code, it runs blazingly fast and is favored by Google, ensuring your SEO improves. You'll either love it or hate it, but if you choose Houston, your SEO will benefit, and that's the most important thing you need to know!