Houston is a top-tier BigCommerce theme tailored specifically for the athletic and wellness brands market, featuring a design that's both responsive and optimized for mobile devices. It is ideal for businesses offering athletic gear, wellness products, fitness equipment, and related items.
The theme's product display by categories feature provides an organized and user-friendly way to showcase products. The mega menu improves user navigation, allowing the creation of a detailed and easy-to-use menu structure. A key highlight is the product faceted filters, which simplify product searches, enabling customers to find exactly what they need with ease. This feature is available exclusively for Pro/Enterprise editions, making it a valuable addition for businesses looking to enhance their online presence.
Houston also includes a variety of customer-friendly features such as a newsletter popup to keep customers updated, a side cart popup to keep users on the shopping page, and product comparison tools to assist customers in making well-informed choices.